Missoni

Missoni

Missoni is a high-end Italian fashion house based in Varese, and known for its colorful knitwear designs. The business was founded in 1953, when Ottavio and Rosita Missoni set up a small knitwear workshop in Gallarate, not far from Rosita’s home village. They presented their first collection under the Missoni label in Milan in 1958. In April 1967, they were invited to show at the Pitti Palace in Florence. Rosita told the models to remove their bras, supposedly because they were the wrong color, and showed through the thin lamé blouses. The material became transparent under the lights and caused a sensation. Missoni reached the peak of its influence in the fashion world in the early 1970s (though has since been the subject of revivals in interest as new generations of fashion writers discovered the appeal of its core knitwear). Tai Missoni then became more interested in other projects, designing costumes for La Scala, carpets and tapestries. Rosita Missoni lost interest in fashion in the 1990s and was succeeded by her daughter Angela in 1998 while Rosita took over Missoni Home.