REVLON

REVLON

Revlon was founded in 1932, by Charles Revson and his brother Joseph along with a chemist, Charles Lachman, who contributed the “L” in the Revlon name. Revlon offers a wide range of products for lips, eyes, face, nails that cater to women who love fun, excitement and the endless possibilities of cosmetics to help them be their beautiful, confident and spirited selves!

Brand History:
1930s – 1950s
Possessing an unrivalled skill for color, Revlon created the world’s first opaque nail enamel made from colored pigments versus traditional dyes. This worldwide innovation changed the beauty industry, and set Revlon and Revson aside as true pioneers.
In 1939 following on from the success of the Nail Enamel, Revlon introduced the iconic ‘Matching Lips and Tips’, a concept that inspired women to match their nail color with their lipstick shade to create ‘a touch of class’.
The 1940s were a decade of transformation for Revlon, pioneering the first cream eye shadow and the first waterproof non-solvent mascara.
1960s – 1970s
In the 1960s Revlon flipped the conversation, bringing the “American Look” to the rest of the world through advertising featuring U.S. models.
The 1970s ushered in a new wave of feminism. Revlon was there, mirroring women’s progress with the development of new products.
1980s
The 1980s marked a period of transition for the brand, leaving department stores to become one of the top mass-market beauty brands. At the same time, Revlon partnered with some of the world’s most “unforgettable women,” including Claudia Schiffer and Cindy Crawford.
1990s
Revlon debuted its ColorStay™ collection in the 1990s. Featuring Brand Ambassador Halle Berry, the line soon became the #1 longwear brand—and has remained so ever since.